So a brief outline on what feedback we got on Malum, originally the animation was meant to go from the apple, an organic object to the final shift. A mechanical device. But after giving our presentation Conánn suggested the idea of reversing the flow of shifts. so rather than nature turning in man made, more like man made being hidden in nature.Idea of scale and space.
With that idea in mind we changed the order of the story and took out the stages of shifting. We then replaced that idea with the device being inside the apple and then then idea of do we really know where things come from and how they’re made?
Hidden in plain sight…
A link to the presentation as well.